Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
Is It Time For Better Governance and Less Government Support For Sport?
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
Are The Current Pathways One-Way Traffic?
The sporting world is a very different landscape to the one we all knew just before the turn of this century. There is, as you would expect, some good and some bad. We hear plenty across all sports about “pathways.”
NTFS #121- The First Matildas, The FIFA Women’s World Cup, and Will There Be A Legacy?
The Matildas run at the FIFA Women’s World Cup may well have come to an end but there are one group of ladies still seeking appropriate recognition, The First Matildas. This is the title of a book written by our
Managing Expectations
In just over three weeks the FIFA Women’s World Cup will kick off in Australia and New Zealand. Without doubt this will be the biggest event for football in this part of the World, surpassing the Asian Cup hosting in
