For sports fans far and wide
There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a
There are many who will read this who remember the days before airlines had personal televisions in the back of every seat. When a screen would appear in the bulkhead, and you had to find a good angle to be
In this show our special guest is author Lucas Gillard who talks about his latest book “George Best Down Under.” The book looks at the four main trips that the great Northern Ireland and Manchester United player made to Australia
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The
