For sports fans far and wide
What we refer to as National Anthems today were initially called Royal Anthems, and they were played for the Monarchs of the various European nations. The Dutch National Anthem Willhelmus was written between 1568 and 1572 during the Dutch Revolt
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
We all know that top level sport is no longer about the contest, it is about money. It is about the money that success generates, be it sponsorship dollars, memberships, or television rights. In many of the less high profile
