A Sporting Chance
There is no doubt that Cricket is King in India when it comes to sports coverage. There is cricket on the television almost 24 hours a day from local games to international games, as well as even Masters internationals, there
Two Goal Rule Is It a Winner?
The Hockey India League is almost a third of the way through the 2016 edition. This year has seen a new innovation which was designed to encourage players to have more attempts on goal rather than force a penalty corner,
A Photo Kills a Thousand Words
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
Podcast #12 – The De-Regulation of Football Agents and the Impact on the Game
Happy New Year and may it be a Sporting Year to remember. In our first Podcast of 2016 we look back on some of the key sporting events of 2015. We talk Cricket, Hockey, Rugby and Football. Our Guest on
To Tweet or Not To Tweet
They say that an athlete’s time at the top is limited so it is only fair that they make hay while the sun shines. Yet the dawn of social media has created a storm cloud which could harm the harvest.
