For sports fans far and wide
In this show our special guest is author Lucas Gillard who talks about his latest book “George Best Down Under.” The book looks at the four main trips that the great Northern Ireland and Manchester United player made to Australia
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Mental health has become a big issue in sport in recent years. Yet are many of the issues being branded as a mental health problem are to many not really deserving of being labelled as such. We have been trying
Integrity is becoming outdated. Integrity is the quality of being honest and having strong moral principles that you refuse to change, it is about doing the right thing in a reliable way. To have integrity is to have a moral
For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The
