For sports fans far and wide
Why is the name Hans-Gunnar Liljenwall one that every sports fan should know? Hans-Gunnar Liljenwall was a Pentathlete from Sweden. His name is etched in sporting history as he was the first Olympic athlete to be suspended for using a
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
What we refer to as National Anthems today were initially called Royal Anthems, and they were played for the Monarchs of the various European nations. The Dutch National Anthem Willhelmus was written between 1568 and 1572 during the Dutch Revolt
In this show our special guest is author Lucas Gillard who talks about his latest book “George Best Down Under.” The book looks at the four main trips that the great Northern Ireland and Manchester United player made to Australia
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
