Money Talks
In many countries football is a key part of life. Clubs are steeped in over 100 years of history. That history has seen the clubs evolve and become many things to many people. The clubs are frequently a reflection of
The Political Sponsorship Hot Potato
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
NTFS#128 – Mental Health in Sport is Under Discussion, As Is World Athletics Paying Medallists in Paris
Mental health has become a big issue in sport in recent years. Yet are many of the issues being branded as a mental health problem are to many not really deserving of being labelled as such. We have been trying
Time to Protect the Integrity of the Competition?
Integrity is becoming outdated. Integrity is the quality of being honest and having strong moral principles that you refuse to change, it is about doing the right thing in a reliable way. To have integrity is to have a moral
Is Succession the Key To Success?
For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The
