For sports fans far and wide
There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a
When it comes to the Olympic Games the International Olympic Committee is very specific as to what it views as a team event. Their definition of a team sport is as follows:• In team sports, the entire game or match
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
