For sports fans far and wide
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
We have no control over the world to which we are born. However, there are always lessons to be learned, as our special guest on this show confirms. Gary Todd is the author of “Annie’s Boy” the tale of a
The Matildas run at the FIFA Women’s World Cup may well have come to an end but there are one group of ladies still seeking appropriate recognition, The First Matildas. This is the title of a book written by our
