For sports fans far and wide
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The
Every child has dreams. That is how it should be. Growing up our children should believe that they can achieve those dreams. They should be encouraged to chase them, for who knows what is possible. At what age though must
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
