Lacking Support
There are many who will read this who remember the days before airlines had personal televisions in the back of every seat. When a screen would appear in the bulkhead, and you had to find a good angle to be
NTFS#129 – George Best Down Under, Scouting Young Talent, and Olympic Qualification.
In this show our special guest is author Lucas Gillard who talks about his latest book “George Best Down Under.” The book looks at the four main trips that the great Northern Ireland and Manchester United player made to Australia
The Political Sponsorship Hot Potato
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Is Succession the Key To Success?
For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The
Are the Promoted Pathways in Fact A Road to Nowhere?
Every child has dreams. That is how it should be. Growing up our children should believe that they can achieve those dreams. They should be encouraged to chase them, for who knows what is possible. At what age though must
