baseball

Terms of Entitlement

Anyone who plays or has played sport knows that nothing is ever certain. There are no guarantees. Although it would appear that in recent times we have created an environment in which some individuals believe that there are indeed guarantees.

National Pride On The Line

What we refer to as National Anthems today were initially called Royal Anthems, and they were played for the Monarchs of the various European nations. The Dutch National Anthem Willhelmus was written between 1568 and 1572 during the Dutch Revolt

The Coach or the Director?

There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

“I think there’s just one kind of folks. Folks.”

Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the