Money Talks
In many countries football is a key part of life. Clubs are steeped in over 100 years of history. That history has seen the clubs evolve and become many things to many people. The clubs are frequently a reflection of
The Political Sponsorship Hot Potato
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Time to Protect the Integrity of the Competition?
Integrity is becoming outdated. Integrity is the quality of being honest and having strong moral principles that you refuse to change, it is about doing the right thing in a reliable way. To have integrity is to have a moral
Is Succession the Key To Success?
For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The
Acting in The Best Interests?
To the average hockey fan in Australia news that the Hockey Australia Board had committed to the upcoming FIH Pro-League seasons six (2024/25), seven (2025/26) and eight (2026/27) may not have even registered any reaction. To those who follow the
