Author: Ashley Morrison

The Transformation of Elite Athletes

The term Elite Athlete used to mean a person who was identified as talented and whom a club or association decided to invest in for the future. That investment came along the lines of assisting financially with extra training and

Time to Buck Some World Cup Trends

Much is being made about the fact that if results pan out the Rugby World Cup could see four Southern hemisphere teams contesting the semi finals for the first time ever. Another possibility is that all four teams in the

Desperate For Silverware

Desperate times call for desperate measures. It was not that long ago that the Football Federation of Australia refused to recognise The Iron Ore Cup, a tin trophy that was put up for grabs when Gold Coast United played Perth

Is Ireland’s Hunger Matched with Belief.

You learn more from defeat than victory, is a phrase often used in sport, and frequently that is the case. Last night Ireland progressed through to the quarter finals of the rugby World Cup after a bruising encounter with France.

Decision Time

When television replays in sport were first introduced they were called “Action Replays.” They are pretty much accepted as part of a broadcast now, but when they came in they were revolutionary, as suddenly even if you had averted your