Author: Ashley Morrison

Simply The Best?

When it comes to World Cup events in sport do we want to see the best teams in the world compete for the ultimate prize? Or do we want to see the best teams from each region in the World

The Loss That is a Victory for Kabaddi

Sadly when it comes to sport repeated success brings with it expectation, and a sense of entitlement. Just look at Manchester United in the immediate post Ferguson era if you want proof. Many modern day fans forgetting the barren years

Money or Nothing?

When it comes to sport everyone loves an underdog. That is until the underdog beats the team that you support! One of the things that made the recent FIFA World Cup such a success was the fact that the ‘usual

The Beauty of Sport

In the past two months two sporting World Cups have come to an end and it is fair to say both were a resounding success. So why are so many sports hell-bent on trying to convince sports fans that new

Equality in Coverage of Women’s Sport?

Ask any sports administrator around the globe who is involved in a sport that is not the “national” sport how hard it is to get media coverage and they will tell you it is nigh on impossible. This is still