Who Are You?
There are hundreds of brands worldwide whose logo is instantly recognisable to thousands if not millions of people. Before you read on just see how many you can name. Creating a brand takes time, and making your logo part of
Putting Athletes Back in The Spotlight
Everybody knows as sport becomes more of a business and sponsors become vital in terms of hosting events and putting teams on the park, then these sponsors want a return on their investment. Some would say that it has become
Celebrity Status in the A-League?
It was Michael Jordan who gave the sage advice that aspiring athletes should “Just play. Have fun. Enjoy the game.” Some may say that it is a great deal easier to utter such words of wisdom when you have earned
Stop the Farce
How many clubs would give a trial to 32 year old who had never played that sport as a professional even semi-professional level? Everything surrounding Usain Bolt’s trial with the Central Coast Mariners is wrong for sport and wrong for
The Lingering Farewell
When is a player retired? On July 17th a player dubbed by many as “Australia’s Greatest Socceroo,” Tim Cahill. announced his retirement from international football. Not surprisingly following the announcement there was a great deal of media coverage praising Cahill
