Sydney United

Let’s Get Physical – Time to Get Tough On Diving?

What are the characteristics that epitomise Australian sport? One of the most regular traits attributed to Australians is that their culture is down-to-earth. It has also been said that Australians have “a collaborative rather than individualistic culture and this teamwork,”

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

A League Expansion Sees History Repeat in WA

The Football Federation of Australia has said that they will not entertain an expansion of the A-League until a new broadcast deal for the 2017-18 season and onwards is finalised. However that has not stopped a number of clubs and

Marking Time.

So often in sport there are single moments that change a player or a coach’s career. Many claim that Lee Martin’s winning goal in the FA Cup final replay of 1989/90 for Manchester United, that saw them defeat Crystal Palace,