Sydney Fc

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

A-League Clubs Hold The Key To Their Own Future, and Australian Football’s

Has Australian football grown to as big as it is going to get? This was a question posed by The Guardian’s Paul Connelly a few weeks ago in an interesting article. It is a valid question. David Gallop and the

Time to Review the Reviewers

The opening lines of Rudyard Kipling’s poem “If” could easily have been written with match officials in mind. “If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust

Lowe to Take the High Road?

It would appear that Perth Glory’s finals win against Melbourne City at AAMI Park was not only a big win for the club, but it may prove to be a very important win for club coach Kenny Lowe. Kenny Lowe

Centre Of Excellence To Close, But Are A-League Clubs Capable of Filling the Void?

Some in football may be surprised that there has not been more of an outcry on hearing the news that the FFA’s Centre of Excellence, formerly its Australian Institute of Sport program in Canberra is going to be shut down.

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