Steven Lowy

Prophetic Words?

Last week followers of football were shocked to hear that the A-League had laid off 50% of their staff. Then probably the bigger shock was that this equated to around 40 people. Which caused many to ask why the A-League

Being Democratic Is the Right Thing.

Where has the democracy gone in sport? Why is it so hard to do what is right? The sporting environment has had alarm bells ringing loudly in some sports for over a decade. Why have they been ignored? Is it

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Is Expansion and Restructure the Way Forward?

Fifteen years ago football fans in Australian dreamt of a new dawn for the game. The game was disjointed, it was corrupt and it was in disarray. Soccer Australia which was the game’s governing body was under immense pressure and

FFA and FIFA Face Off

The wheels in sports administration move very slowly when they are asked to take action, but those under their control are expected to jump when the administrators come calling. It would appear that the Football Federation of Australia may well