Russia 2018

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Declined – Insufficient Funds

How many sports in Australia are self supporting? That is a question every sports fan or participant should be asking, and whether their sport is self supporting. The terrifying answer is that very few are , in other words they

The Beauty of Sport

In the past two months two sporting World Cups have come to an end and it is fair to say both were a resounding success. So why are so many sports hell-bent on trying to convince sports fans that new

Watching You, Watching Football

Moscow is a beautiful city, and is anticipating a huge increase in visitors for the 2018 FIFA World Cup. Yet it is a city used to coping with large numbers of visitors with the Moscow City Government stating that 19

Money Still The Priority

Despite the ongoing proceedings in the United States against former FIFA officials Football’s Governing body have been remarkably quiet. Around 40 defendants have been charged with taking more than USD$200million in bribes for TV and commercial contracts. The first to