New South Wales

No Longer Is It About Talent Alone

It is a known fact that recruiters in the high profile sports in the USA spend months following prospective signings, monitoring their behaviour to make sure that they have not only the right player, but the right personality attached to

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

A State of Indifference?

Western Australia has a proud footballing history. Fifty years ago this year the State became the first Australian representative team to compete in an Asian tournament, the Merdeka Cup in Malaysia. The Socceroos had been invited but had to decline,

A League of Its Own

Australians are proud sports fans. They love their team to win and they love to boast that despite the small population the country can punch above its weight internationally. Many fans are also extremely knowledgeable whole others have a passing

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