National Premier Leagues

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

The Cup Does Not Overflow

They say it is a dog eat dog world, and never has that been truer than in the world of sport. Players, agents, coaches and clubs all fighting for the limelight and the best deal that they can get for

Time For Some Perspective

It was the late Siggy Kramer who compared Football West’s determination to push through the National Premier Leagues format to a political regime his family fled in Europe. Some thought such a comment was harsh but the control that the

What’s Best For The Kids.

Change can sometimes be challenging. Change can also be confronting. Change may be happening quicker today than in years gone by, and many may be more open to change, but change can still be destabilising. For years the Australian sporting

It All Comes Down to Money

Sport is now a business, no matter what level you participate. Just as in the business world some clubs are full time professional outfits, others are part-time, and many are run from home. Yet no matter which category you fall

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