Melbourne

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

Mixed Loyalties?

Every time an Ashes tour comes around its like groundhog day. Both nations build up their own team and slag off the other regularly branding it the worst team to leave their shores, and ex players predict a whitewash. Also

ARU’s Wasted Opportunity

There is a famous saying, “The three things that never come back, the spent arrow, the spoken word and the lost opportunity.” The Australian Rugby Union would have done well to remember this line before they reached the decision to

Cricket’s One Big Test

A common trend in today’s world is for companies to bring in “specialists” to give them advice as to how they can do things better. Sporting organisations are no different. Just as coaches and athletes will look at new training

Glory’s Unsung Hero?

What is it about certain players in sport that sees some elevated to, and the term is over used in modern times, ‘club legend’ status, or even ‘fan favourite,’ while others are condemned simply to be just ‘former players.’ There

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