The Show Must Go On
Any sports fan will tell you that they never want to see a player get injured, least of all one of the best players. Last week news broke that Australia’s women’s football captain Sam Kerr had injured her anterior cruciate
And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?
Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood
No More Glory?
There are so many questions hanging in the air in relation to sporting tournaments that were underway before the World went into isolation. Will league seasons be completed? If they are to be completed, when will games be played? What
A Chance to Walk Away or Taking Control?
It was the US Novelist James Allen who wrote the line “Circumstances do not determine a man, they reveal him.” This has been and will no doubt be the case once we look back on these times. The A-League in
