Controlling The Hype
It was a huge boost for Women’s sport in Australia, and sport in general when it was announced last week that the FIFA Women’s World Cup will be hosted by Australia and New Zealand in 2023. The withdrawal of first
Podcast #80 – Sport’s Television Future, Where Have The Real Fans Gone and Should Goalkeepers Be Able To Win Player Of The Year Awards?
It is great to see both live and local sport here in Australia starting to return, but will the sporting landscape ever be the same again? First up there are many sports who are going to feel the pinch as
No Winners in Blame Game
United we stand, divided we fall. if only there was more of the United we stand in football. Is there a correlation between the standard of the game locally and the dawn of social media? Or is it more aligned
Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?
Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood
Coaching Courses – Are They Still Relevant Or Do They Just Need To Evolve?
Coaching courses have become a great revenue stream for a number of sports in recent years. While up-skilling coaches is a good thing, the problem comes down to the basic economics of supply and demand. Many nations and many sports
