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Making Sure The Best Are Indeed The Best

With the birth of the internet we were all told that we had to have a website, that this was our ‘shop window.’ Then with the birth of social media everyone and every company had to have ‘a social presence.’

Finding Fans the Old Fashioned Way

How many sports are trying to build on unstable foundations? In today’s ultra-competitive sporting world it is not just athletes vying for exposure and their share of the money. It is also sporting clubs and sporting associations vying for exposure

No Longer Is It About Talent Alone

It is a known fact that recruiters in the high profile sports in the USA spend months following prospective signings, monitoring their behaviour to make sure that they have not only the right player, but the right personality attached to

Who’s Left?

At a time when Hockey should be looking forward to the year ahead and concentrating on the finalising of the revolutionary Pro-League it appears as if it is instead a time for introspection. Which understandably has many who love the