How the Mighty Have Fallen
Everyone knows that a coach’s life can often be a short one. It can also be an extremely stressful one. In fact there is the famous line in football that you are not a good coach until you have been
No HIL, Equals Hockey In Limbo
There will be no Hockey India League in 2018, if word out of India is correct. It is believed that last week Hockey India sent notice to the International Hockey Federation (FIH) to advise that there would be no League
Home or Away? When Does it Matter?
In every sporting contest they say that if you want to win championships you must win your home games. This becomes even more important in competitions where travel is a big issue. In the 2017 edition of the Hockey India
Two Goal Rule Impacts on League Table
The Hockey India League 2016 is coming to the business end of the competition, and this year with two games of the round robin stage still to be played semi-finals places are still up for grabs. It has been a
A Photo Kills a Thousand Words
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
