Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
Is Success not Being Predictable?
How does one measure the success of a sport in the modern era? The answer invariably is it depends upon who you talk to. Is it based on the attendance figures at live games? Is it based on the viewing
Who Killed The Joy?
Whenever an iconic figure or one of our heroes pass away it can hit the rest of us hard, for it reminds us of our own mortality. For frequently these figures are locked in our minds as never ageing, as
Standing At The Touchlines Goes Live On YouTube.
In 2009 I had an idea…In 2010 that idea became a reality. Having worked for South African Airways and travelled through many parts of Africa I was well aware as to how many of the other African nations viewed South
Is It Time to Grow Up?
Occasionally we all get flummoxed by an unexpected question. The question often more revealing than the answer. This happened to this writer at the recent Olympic Games in Tokyo. Someone whom I had only met a few times previously, but
