Australian Institute of Sport

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

Once The Party Is Over…

Congratulations to Ange Postecoglou and the Socceroos on qualifying for their fourth consecutive FIFA World Cup. No mean achievement by a non-traditional footballing nation. However it was not plain sailing, and the team and coach had to do it the

No HIL, Equals Hockey In Limbo

There will be no Hockey India League in 2018, if word out of India is correct. It is believed that last week Hockey India sent notice to the International Hockey Federation (FIH) to advise that there would be no League