2013

Time For A United Approach

In February 2013, less than a year after the London Olympic Games, hockey found its future as an Olympic Sport in grave danger. Suddenly the sport found itself placed on a shortlist of five sports under consideration to be voted

Do Australia’s Team ‘Cultures’ Reflect The Nation?

Whenever we hear sports coaches, players or even administrators interviewed in the modern era the word “culture” is a strong chance to be mentioned. There are ‘good cultures,’ ‘bad Cultures,’ ‘winning Cultures’ and ‘losing cultures.’ The crucial thing is every

Cultural Change Needed To Create Community Clubs

The National Premier Leagues competition in Western Australia has been running for four seasons and it is fair to say that it has failed to lift the game to the level that was promised. One of the key reasons that

The Sore Points of Hosting

What is it they say about the best laid plans of mice and men? No matter how carefully you plan an event, and how many people check and double check that everything is in place and that there will be

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and