2012

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

Hopefully History Will Not Repeat

News that there may be no Hockey India League in 2018 seemed to send the Hockey world into shock. After all this was the blue riband hockey event away from Internationals. It was a high calibre competition attracting the best

Is A Club About to be Consigned to History?

Sport survives on emotions. The emotions that the players draw from us with their performances live with us for many years. The successes and failures of the teams that we support see us ride a rollercoaster of emotions. Anyone who

Olympic Games Hosting To Be Limited To A Few Cities

Bidding for the world’s major sporting events is an expensive business, as Australia found out in its failed attempt to host the FIFA World Cup. It appears that the Governing bodies are aware that many Governments in tough economic times

Losing to Win

“Winning isn’t everything, it’s the only thing,” is one of many quotes that are bandied about in sport. In fact motivational quotes about winning have become big business, either as posters, or in books complimented with great sporting photographs. It

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