In this modern world getting hits to your website is an important part of doing business. The amount of traffic that you drive to your website can have a big impact on sponsors.
The Perth Glory has come up with a unique way of driving people to their website. The team is currently on tour in South Africa. They did not take any local media with them to cover their three pre-season games, but advised that they would send the media match reports.
The first update, as it gave very few details on the game was received following their 1-0 defeat against the Platinum Stars, but nothing was sent following their 3-1 win over Amazulu in Durban. You had to go to the website to find information on that game, and when you go there you find other information on the trip.
This morning though all of the media received a Press release telling them that Wallabies had checked into the same Durban Hotel; which in all honesty is not that newsworthy. That is a story for the website, and information on the team’s success on the park one for the media to try and generate interest for the coming season.
The good news is the website is getting plenty of hits!