Boxing brands have for the past twenty years or so become major fashion brands, yet ultimately they still have their home in the ring.
One young lady from South Australia boxing at the Australian National Boxing Championships this week probably took the whole brand issue a little too far.
This young lady climbed through the ropes sporting an Everlast head guard, Adidas shorts, Ringsport vest, Lonsdale boots and the official gloves of the tournament, made by Sting.
One has to wonder how those brands would feel being paraded all at once on the same boxer. Sadly the result of her bout proved its not the equipment that ensures victory as she lost by unanimous decision.